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7221(c)(4)7221(c)(4)

>Control Description

A notification or tool regarding cookies, such as a cookie banner or cookie controls, is not by itself an acceptable method for submitting requests to opt-out of the business’s use of ADMT because cookies concern the collection of personal information and not necessarily the use of ADMT. An acceptable method for submitting requests to opt-out must be specific to the right to opt-out of the business’s use of the ADMT.

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