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7150(b)(6)7150(b)(6)

>Control Description

Processing the personal information of consumers, which the business intends to use to train an ADMT for a significant decision concerning a consumer; or train a facial-recognition, emotion-recognition, or other technology that verifies a consumer’s identity, or conducts physical or biological identification or profiling of a consumer. For purposes of this paragraph, “intends to use” means the business is using, plans to use, permits others to use, plans to permit others to use, is advertising or marketing the use of, or plans to advertise or market the use of.

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