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7050(b)(1)7050(b)(1)

>Control Description

Business S, a clothing company, hires a social media company as a service provider for the purpose of providing Business S’s advertisements on the social media company’s platform. The social media company can serve Business S by providing non-personalized advertising services on its platform based on aggregated or demographic information (e.g., advertisements to women, 18-30 years old, that live in Los Angeles). However, it cannot use a list of customer email addresses provided by Business S to identify users on the social media company’s platform to serve advertisements to them.

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