7026(f)(3)(A)—7026(f)(3)(A)
>Control Description
Business U uses programmatic advertising technology on its website that instantaneously sells and shares personal information of consumers viewing its website through real-time bidding. Business U can restrict the transfer of personal information instantaneously, and thus, stop the sale and sharing personal information immediately. Accordingly, when Maya visits Business U’s website and submits a request to opt-out of sale/sharing through the “Do Not Sell or Share My Personal Information” link, Business U shall immediately comply with Maya’s request by ceasing to sell or share Maya’s personal information with any third parties. Business U shall not take 15 business days to comply with Maya’s request because it is feasibly possible to comply with the request sooner.
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