7025(c)(7)(B)—7025(c)(7)(B)
>Control Description
Noelle has an account with Business O, an online retailer who manages consumer’s privacy choices through a settings menu. Noelle’s privacy settings default to allowing Business O to sell and share her personal information with the business’s marketing partners. Noelle enables an opt-out preference signal on her browser and then visits Business O’s website. Business O recognizes that Noelle is visiting its website because she is logged into her account. Upon receiving Noelle’s opt-out preference signal, Business O shall treat the signal as a valid request to opt-out of sale/sharing and shall apply it to her device and/or browser and also to her account and any offline sale or sharing of personal information. Business O may inform Noelle that her opt-out preference signal differs from her current privacy settings and provide her with an opportunity to consent to the sale or sharing of her personal information, but it must process the request to opt-out of sale/sharing unless Noelle instructs otherwise. Business O must also wait at least 12 months before asking Noelle to opt-in to the sale or sharing of her personal information in accordance with section 7026, subsection (k). In addition, Business O’s notification would not allow it to fall within the exception set forth in Civil Code section 1798.135, subdivision (b)(1), because it would not be complying with the requirements set forth in subsection (f).
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