7004(a)(4)(B)—7004(a)(4)(B)
>Control Description
Bundling choices so that the consumer is only offered the option to consent to using personal information for purposes that meet the requirements set forth in section 7002, subsection (a), together with purposes that are incompatible with the context in which the personal information was collected is a choice architecture that impairs or interferes with the consumer’s ability to make a choice. For example, a business that provides a location-based service, such as a mobile application that finds gas prices near the consumer’s location, shall not require the consumer to consent to incompatible uses (e.g., sale of the consumer’s geolocation to data brokers) together with a reasonably necessary and proportionate use of geolocation information for providing the locationbased services, which does not require consent. This type of choice architecture does not allow consent to be freely given, specific, informed, or unambiguous because it requires the consumer to consent to incompatible uses in order to obtain the expected service. The business must provide the consumer a separate option to consent to the business’s use of personal information that does not meet the requirements set forth in section 7002, subsection (a).
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