7004(a)(2)(B)—7004(a)(2)(B)
>Control Description
A choice to opt-in to the sale of personal information that provides only the two options, “Yes” and “Ask me later,” is not equal or symmetrical because there is no option to decline the opt-in. “Ask me later” implies that the consumer has not declined but delayed the decision and that the business will continue to ask the consumer to opt-in. Framing the consumer’s options in this manner impairs the consumer’s ability to make a choice. An equal or symmetrical choice could be between “Yes” and “No.”
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