7002(b)(4)—7002(b)(4)
>Control Description
The specificity, explicitness, prominence, and clarity of disclosures to the consumer(s) about the purpose for collecting or processing their personal information, such as in the Notice at Collection and in the marketing materials to the consumer(s) about the business’s good or service. For example, the consumer who receives a pop-up notice that the business wants to collect the consumer’s phone number to verify their identity when they log in likely expects that the business will use their phone number for the purpose of verifying the consumer’s identity and not for marketing purposes. Similarly, the consumer may expect that a mobile application that markets itself as a service that finds gas prices near the consumer’s location will collect and use the consumer’s geolocation information for that specific purpose when they are using the service.
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